This was a campaign to celebrate the prospective launch of a De Mello Coffee location in Hamilton, Ontario. We choose waterfalls as our Hamiltonian motif. I designed a t-shirt, a sweater, a coaster, and rendered a bus ad based off of a classmates design.

Clash of Smells brings the immersive world of Clash of Clans to life through scent. As fans walk around the museum, they uncover the hidden olfactory realities of the battlefield. Introducing a sensory layer builds emotional connections and improves brand recognition. Clash of Smells transforms a game into a memorable, nostalgic experience that develops new attachment to the game. For this project I did Voice Acting, contributed to the video, mixed audio, designed the logo, and designed the OOH campaign mockups.

Whiskas celebrates cats who reach age 16 by throwing over the top Sweet 16 birthday parties. It begins with Guinness World Record holder Nala Cat and opens up to pet parents of 15 year old cats, inviting them to share their stories for a chance to win a celebration of their own. As pets are increasingly treated as family members, the idea reframes aging as a milestone worth honoring and celebrating. For this project I created the logo and worked on ideation and conceptualization.

A digital time capsule that allows adrenaline junkies to record messages to loved ones that are only delivered if their GoPro detects a fatal accident, honouring adventurers who live life fully. I was a Co-Art Director for this project. With my partner we created the logo & 4 main key screens of the app. I also created an animated loading screen with my partner's drawing.

A tongue in cheek advertisement for a Spigen Screen Protector that highlights how desperate we get to bring back our devices from the dead.

Coke Zero crosses the final frontier to reach the tastebuds of everyone everywhere. This new drink has been formulated without carbonation in collaboration with NASA, reinforcing Coke's legacy as a brand that transcends boundaries. Coke Zero: Zero Gravity turns an everyday ritual into an experience without limits.

Cats love watching people play the hit game 'Stray' — and we want to give those cats even more content. This Stray DLC is awarded to selected community members across all gaming platforms. Players who complete the experience unlock a real-world reward: essential cat food is donated to local shelters in their name, turning gameplay into tangible impact for cats in need.